Ride The Cariboo directory

The Consortium aims to grow the mountain bike economy into an integral part of emerging and sustainable economic diversification initiatives that assist in the ongoing effort to address the threats to regional stability.

The Consortium initiative is attempting to transform the existing mountain bike asset into a more prominent economic driver that enhances the competitiveness of the Cariboo-Chilcotin during the current economic transition being driven by the declining resource sector. In 2010 the Cariboo Chilcotin Beetle Action Coalition and Northern Development Trust supported the first phase of the Cariboo Mountain Bike Consortium Initiative and incorporated its goals into its regional transition plans. The Consortium’s primary goal is to grow the economic impact of the sector by 25% over three years through a series or projects, marketing and awareness.